Michael’s Substack

You Don't Understand A System Until You Can Draw It

And neither does your team.

Nov 2 • Michael Jones

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October 2025

Why We’re Building the General Intelligence for Travel

Scaling technology has been our superpower for 6 years. Today, it’s just table stakes.

Oct 24 • Michael Jones

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September 2025

The Hidden Patterns That Sabotage Technical Leaders (And How I Rewired Mine)

Why behaviours that got you promoted start working against you—and how to rewire them before they become career-limiting

Sep 28 • Michael Jones

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From Startup Speed to Enterprise Security (Without Losing Your Soul)

The best security transformations happen invisibly—which is why I am making ours visible

Sep 19 • Michael Jones

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August 2025

AI Has No Playbook—Here's Ours

Hype is everywhere. Best practice isn’t. We’re writing ours in the open and sharing as we go.

Aug 19 • Michael Jones

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July 2025

How We Prove Our Tech Transformation Works (with 6 Years of Evidence + AI)

Disciplined data collection turned boardroom confrontations into predictive intelligence

Jul 27 • Michael Jones

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The AI Productivity Trap

Why Your Peculiar Obsessions Are Now Your Strategic Advantage

Jul 12 • Michael Jones

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April 2025

The Technology Scaling Trap: What Got You Here Won't Get You There

From travel website to a benchmark for Google's AI: How shifting technology mindset transformed loveholidays

Apr 23 • Michael Jones

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I'm Stealing From Creators Every Day With AI (And So Are You)

AI theft isn't just about visual art—it's extracting value from every creative domain. And we're all complicit.

Apr 13 • Michael Jones

March 2025

How We Transformed a Failed Business into a £2.2B Exit with This 3-Stage Data Framework

The data maturity roadmap that turned a £5M acquisition into a billion-pound delisting—and the sequence most businesses get wrong

Mar 27 • Michael Jones

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5 AI Techniques That Expand Your Thinking (Instead of Replacing It)

In a world of increasing AI automation, those who use AI to replace their thinking will themselves be replaced—those who use it to enhance their…

Mar 4 • Michael Jones

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February 2025

Stop Writing Documents Nobody Reads

I learned this lesson the hard way.

Feb 3 • Michael Jones

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